Our Story

Mom -to- Mom Skincare

Science-Backed | Mom-Created

At bunnyroo, we are dedicated to bringing you the best in natural skincare. As a family-owned business founded and directed by a PhD scientist mom, we understand the importance of safe, effective, and thoughtfully formulated products. 

Skincare for modern motherhood

Welcome, mama—you’ve come to the right place.

I’m Jessica—a PhD scientist and mom who, for most of my life, stayed away from skincare. Honestly? It always felt overly complicated and overwhelming. But when I was pregnant, I needed something that was safe, effective, and soothing—and I quickly discovered that the so-called “simple” products out there just didn’t meet the standard I was looking for.

I wanted a streamlined, comprehensive routine that felt luxurious without the extra steps—a routine that worked for my fast-paced life and still gave me space for a little self-care. That’s what led me to create bunnyroo.

bunnyroo is contemporary skincare designed for the realities of motherhood—before, during, and long after baby. Every formula is grounded in science, backed by care, and thoughtfully made to support your evolving skin with clean, high-quality ingredients that actually work (and feel good).

We're proud to be a Toronto-based, American-made, female-founded company, reimagining what maternity and skincare can look like for today’s moms. Whether you’re navigating pregnancy, healing postpartum, or just craving simplicity—you belong here.

Your well-being 

We believe in minimalism—a simple, intentional routine built on quality raw materials and clean formulations. Every product is made with carefully selected ingredients that prioritize purity, safety, and efficacy, so you can feel confident in your skin every day.

Free from unnecessary additives and crafted with either no scent or subtle natural fragrances, each product is thoughtfully created to be both safe and effective.

Redefining Matriarchy

At bunnyroo, we believe matriarchy isn’t just inherited—it’s lived, reimagined, and redefined with every generation. Today’s matriarchy is modern: rooted in science, shaped by experience, and deeply grounded in care.

Our skincare is designed to support you through every chapter—conception, pregnancy, postpartum, breastfeeding, and beyond. From introducing safe products to our children, to caring for our skin through perimenopause and into later life, bunnyroo grows with you.

This is skincare that honors the full spectrum of womanhood. Clean, effective, and made for the rhythm of real life—because today’s matriarch leads with both intellect and heart.

Careful Prioritization

1. Safety First: When formulating or selecting lotions for use during pregnancy, it's crucial to exercise heightened caution due to the potential for certain ingredients to affect both the mother and the developing fetus. Ingredients like retinoids (i.e. Vitamin A) are known for their skin-renewing properties, but their safety during pregnancy is a subject of concern. High concentrations of retinoids have been associated with potential risks when ingested, and there is ongoing debate about their topical application. Even natural sources of retinoids, like rosehip, might contain active compounds that could potentially penetrate the skin barrier and cross the placental barrier.

While not all natural ingredients are automatically safe, the lack of extensive, conclusive testing on many natural and synthetic skincare ingredients during pregnancy means that their effects remain uncertain. Consequently, any component, whether synthetic or naturally derived, that has not been rigorously tested for safety should be used with caution or avoided altogether.

The potential risks of these ingredients underline the importance of choosing products specifically designed for use during pregnancy, which are formulated to minimize exposure to potentially harmful substances.

2. Embrace Natural Ingredients: Prioritize products that include natural ingredients known for their healing and beneficial properties, especially during this transformative time. While our water-based products contain a small, carefully selected amount of preservative, this choice is made with your safety in mind.

  • Why Preservatives Matter: Mold and bacteria thrive in moist environments, such as your bathroom, and can be harmful to both you and your baby. A small, highly-tested amount of preservative effectively prevents these dangers.
  • Choosing the Right Preservative: We opt for preservatives with extensive testing, international approval, and widespread usage. These factors provide a higher level of safety compared to newer, less-tested alternatives that may appear safer simply due to limited data.

3. Comprehensive Care: Our product range supports you throughout your entire motherhood journey. From lighter coverage products to richer butters and soaks, our offerings are designed to provide hydration, relaxation, and overall well-being, addressing both mind and body during this intense period of your life.